Raja Irfan Ahmed
Founder & Principal Consultant
Founder & Principal Consultant
Raja Irfan Ahmed is the Founder & Principal Consultant of PetroRetail Strategy Partners, a specialized advisory firm delivering strategic guidance to small- to large-scale independent fuel operators, multi-site retail networks, and investor-backed forecourt groups across global markets.. With over 24 years of multifaceted industry experience, Irfan brings deep expertise in retail fuels, commercial channel development, downstream operations, and strategic transformation
Early Foundations & Global Corporate Exposure
He began his career with initial officer training at the Pakistan Military Academy, followed by early commercial experience in the tobacco industry, before transitioning into the downstream petroleum sector with Shell. During his 16 formative years at Shell, Irfan held diverse roles in Retail Sales & Operations, Network Development, B2B Commercial Fuels, and Reseller Channel Management, gaining hands-on knowledge of global fuel retailing and operational excellence.

Transforming Fuel Retail Networks
Following his tenure at Shell, Irfan took on senior leadership roles across various fuel retail networks in Pakistan. Most notably, he spent six years at Flow Petroleum Pvt. Ltd., where he played a pivotal role in incubating and transforming the company while serving as General Manager – Retail Sales & Network Development. He was later appointed Head of Retail at Conoil Plc (Nigeria), taking on an expatriate assignment and leading strategic growth in West Africa’s dynamic and deregulated downstream market.
Strategic Strengths & Market Leadership
Recognized for his ability to design end-to-end business models and drive sustainable profitability, Irfan is a respected market strategist, performance optimizer, and leadership enabler. His sector expertise spans mature and emerging markets, with focus areas in Retail Channel Planning, Franchise & NFR Revenue Models, and Network Profitability Management.
Credentials, Recognition & Current Mission
Irfan holds an MBA in Marketing, and is known for his leadership presence, strategic communication, and ability to build high-performance teams. Notable awards include the Empowering Transformation through Strategic Leadership and Retail Excellence Award, Exemplary Retail Sales Performance, and a Certificate of Appreciation for Exemplary HSSE Performance, among several other internal organizational recognitions.
His mission at PetroRetail Strategy Partners is to empower fuel retail networks with precision-driven, commercially sound strategies, enabling them to scale with confidence across diverse geographies.
Our Services
Contact Details
Company Name: PetroRetail Strategy Partners Ltd
Company Registration No: 16425760
Registered in: England and Wales
- +44 (0) 740 360 7396
- info@petroretailstrategy.com
- Unit A42, 4–6 Greatorex Street, London, E1 5NF, United Kingdom
- Monday to Friday, 9am-5pm (GMT+1)
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